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Business Made Simple
Pre-Test
Pre-Test
Emotional IQ-Introduction
Resources
Why It’s Crucial to Be Self-Aware (6:52)
How the Enneagram Can Help You Develop Self-Awareness (9:24)
What Enneagram Type Are You? (2:51)
Knowledge Check: Introduction
Emotional IQ-Type 8
Type 8
Type 8 Overview (5:14)
Working with and Encouraging a 8 (8:28)
Tips for Transformation for 8s (2:54)
Knowledge Check: Type 8
Emotional IQ-Type 9
Type 9
Type 9 Overview (7:33)
Working with and Encouraging a 9 (7:15)
Tips for Transformation for 9s (2:43)
Knowledge Check: Type 9
Emotional IQ-Type 1
Type 1
Type 1 Overview (9:45)
Working with and Encouraging a 1 (4:30)
Tips for Transformation for 1s (3:08)
Knowledge Check: Type 1
Emotional IQ-Type 2
Type 2
Type 2 Overview (9:53)
Working with and Encouraging a 2 (4:47)
Tips for Transformation for 2s (3:00)
Knowledge Check: Type 2
Emotional IQ-Type 3
Type 3
Type 3 Overview (6:24)
Working with and Encouraging a 3 (4:55)
Tips for Transformation for 3s (2:41)
Knowledge Check: Type 3
Emotional IQ-Type 4
Type 4
Type 4 Overview (9:18)
Working with and Encouraging a 4 (3:53)
Tips for Transformation for 4s (2:58)
Knowledge Check: Type 4
Emotional IQ-Type 5
Type 5
Type 5 Overview (7:48)
Working with and Encouraging a 5 (3:56)
Tips for Transformation for 5s (3:20)
Knowledge Check: Type 5
Emotional IQ-Type 6
Type 6
Type 6 Overview (6:16)
Working with and Encouraging a 6 (9:54)
Tips for Transformation for 6s (4:43)
Knowledge Check: Type 6
Emotional IQ-Type 7
Type 7
Type 7 Overview (11:26)
Working with and Encouraging a 7 (4:14)
Tips for Transformation for 7s (4:00)
Knowledge Check: Type 7
Emotional IQ-Outro
How You Can Use the Enneagram to Transform Your Organization (3:01)
Proposals-Introduction
Workbook
Appendix
Why your proposal is costing you the deal (4:55)
Proposals-Module 1
Start with the problem (not your story) (5:09)
Examples: The Hook (7:29)
Knowledge Check: Module 1
Proposals-Module 2
Position your product as the medicine for the pain (4:36)
Examples: Your Solution (9:29)
Knowledge Check: Module 2
Proposals-Module 3
Eliminate confusion by providing a clear path forward (3:46)
Examples: The Plan (10:39)
Knowledge Check: Module 3
Proposals-Module 4
Position the price as an investment, not a spend (4:49)
Examples: The Price (6:41)
Knowledge Check: Module 4
Proposals-Module 5
Now it’s time to tell your story (5:18)
Examples: The Guide (6:48)
Knowledge Check: Module 5
Proposals-Module 6
It’s time to close the deal (4:01)
Examples: The Call to Action (5:20)
Knowledge Check: Module 6
Proposals-Module 7
Write your cover letter last (4:51)
Examples: The Cover Letter (12:26)
Knowledge Check: Module 7
Proposals-Outro
Why it matters to have a great proposal (1:39)
Negotiation-Introduction
Workbook
Your Success Will Have to Be Negotiated (7:35)
The Six Things Every Great Negotiator Does (5:43)
Knowledge Check: Introduction
Negotiation-Module 1
Managing Negotiation Starts With Managing Yourself (5:08)
Knowledge Check: Module 1
Negotiation-Module 2
The Dilemma Every Negotiator Faces (8:52)
How You Decide Your Approach to a Negotiation (11:23)
Knowledge Check: Module 2
Negotiation-Module 3
Understand That Competitive Negotiation Is Extremely Predictable (13:54)
The Most Important Move in Competitive Negotiation (14:16)
How Linkage Can Help You Move a Deal Forward (4:15)
Knowledge Check: Module 3
Negotiation-Module 4
Why and When You Should Go Below the Line (15:24)
Case Study: Saving Mr. Banks (7:13)
How Exactly You Should Go Below the Line (9:43)
Case Study: The Fighter Pilot (5:22)
Knowledge Check: Module 4
Negotiation-Module 5
How to Identify and Deal With Tactics (8:36)
Knowledge Check: Module 5
Negotiation-Module 6
The Three Ways to Create Satisfaction in Any Negotiation (9:45)
Knowledge Check: Module 6
Negotiation-Outro
Be a Lifelong Negotiator (2:20)
Knowledge Check: Outro
Communication-Introduction
Workbook
Appendix
What Every Great Communicator Must Do (7:35)
Knowledge Check: Introduction
Communication-Module 1
The Communication Made Simple Framework and Talking Points Worksheet (26:14)
LeadTech Example: Talking Points Worksheet (25:42)
Knowledge Check: Module 1
Communication-Module 2
How to Execute the Communication Made Simple Talking Points (15:57)
Knowledge Check: Module 2
Communication-Module 3
How to Write a Great Corporate Speech (33:47)
LeadTech Example: Corporate Speech (8:39)
Knowledge Check: Module 3
Communication-Module 4
How to Create a Compelling Video (5:47)
LeadTech Example: Video (1:54)
Knowledge Check: Module 4
Communication-Module 5
How to Write the Perfect Corporate Email (9:36)
LeadTech Example: Email (4:52)
Knowledge Check: Module 5
Communication-Module 6
How to Deliver Your Talking Points on Social Media (7:09)
LeadTech Example: Social Media (11:55)
Knowledge Check: Module 6
Communication-Module 7
How to Write an Effective Press Release (13:06)
LeadTech Example: Press Release (7:42)
Knowledge Check: Module 7
Communication-Module 8
Putting It All Together: The Entire LeadTech Campaign (16:04)
Knowledge Check: Module 8
Leadership-Introduction
Workbook
Why You Should Kill Your Mission Statement (16:07)
What You Need is a Set of Guiding Principles (18:28)
Leadership-Module 1
Create Your New Mission Statement (22:24)
Example: Jeannie’s Flower Shop’s Mission Statement (5:06)
Knowledge Check: Module 1
Leadership-Module 2
Define Your Key Characteristics (15:31)
Example: Jeannie’s Flower Shop’s Key Characteristics (3:19)
Knowledge Check: Module 2
Leadership-Module 3
Determine Your Critical Actions (13:13)
Example: Jeannie’s Flower Shop’s Critical Actions (3:27)
Knowledge Check: Module 3
Leadership-Module 4
Write Your Story Pitch (18:31)
Example: Jeannie’s Flower Shop’s Story Pitch (4:47)
Knowledge Check: Module 4
Leadership-Module 5
State Your Theme (20:31)
Example: Jeannie’s Flower Shop’s Theme (3:36)
Knowledge Check: Module 5
Leadership-Examples
Ron Ivey’s Guiding Principles (7:38)
Donald Miller’s Guiding Principles (8:48)
Business Made Simple’s Guiding Principles (4:36)
How to Turn This into Collateral (4:42)
Productivity-Module 1
Workbook
Life Plan and Daily Planner
How You Can Create a Life of Meaning (19:08)
What You Need Before Diving Into This Course (3:00)
Knowledge Check: Module 1
Productivity-Module 2
How to Reverse Engineer the Life You Want (24:05)
How Your Story Summary Will Help You Make Daily Decisions (11:35)
Cast a Short and Long-Term Vision for Your Life (16:23)
Knowledge Check: Module 2
Productivity-Module 3
How to Manage Projects and Goals (15:11)
Knowledge Check: Module 3
Productivity-Module 4
How to Manage Your Daily Tasks With the BMS Daily Planner (19:45)
Knowledge Check: Module 4
Marketing-Introduction
Workbook
Appendix
Why You Need a Sales Funnel (6:48)
How to Build a Relationship with Your Customer (11:19)
What All Your Marketing Should Be Doing (12:45)
Knowledge Check: Introduction
Marketing-Module 1
Creating a One-Liner (11:35)
One-Liner Examples (8:58)
Knowledge Check: Module 1
Marketing-Module 2
Putting the Right Words on Your Website (12:45)
Creating a Website - Part One (17:13)
Creating a Website - Part Two (12:23)
Website Examples (23:51)
Knowledge Check: Module 2
Marketing-Module 3
Creating a Lead Generator (12:14)
Creating a Lead-Generating PDF (11:52)
Lead Generator Examples (15:03)
Knowledge Check: Module 3
Marketing-Module 4
Creating Email Nurture Campaigns (11:08)
Nurture Campaign Examples (9:22)
Knowledge Check: Module 4
Marketing-Module 5
Creating Email Sales Campaigns (16:03)
Sales Letter Example (7:20)
The Art of Writing Emails (19:04)
Don't Use "Bowling Balls" in Emails (3:11)
Knowledge Check: Module 5
Marketing-Execution
Sales Funnel Examples (15:47)
What Matters Most (8:44)
Daily-Introduction
Introduction: What You Didn't Learn In College (5:45)
Daily-Character
Day 1: See Yourself as an Economic Product on the Open Market — Character (6:55)
Day 2: See Yourself as a Hero, Not a Victim — Character (7:26)
Day 3: Know How to De-escalate Drama — Character (6:15)
Day 4: Accept Feedback as a Gift — Character (4:41)
Day 5: Know the Right Way to Engage Conflict — Character (9:10)
Day 6: Long to Be Trusted and Respected More Than Liked — Character (4:15)
Day 7: Have a Bias Toward Action — Character (4:35)
Day 8: Do Not Choose to Be Confused — Character (4:48)
Day 9: Be Relentlessly Optimistic — Character (7:23)
Day 10: Have a Growth Mindset — Character (5:56)
Daily-Leadership
Day 11: Write a Good Mission Statement — Leadership (9:32)
Day 12: Define Key Characteristics — Leadership (5:59)
Day 13: Determine Critical Actions — Leadership (4:45)
Day 14: Tell a Great Story — Leadership (6:02)
Day 15: Define Your Theme and Your "Why" — Leadership (5:16)
Daily-Productivity
Day 16: Make Wise Daily Decisions — Productivity (4:48)
Day 17: Prioritize Your Primary Tasks — Productivity (7:52)
Day 18: Maximize Your "Power Hours" — Productivity (3:21)
Day 19: Say "No" to Distractions — Productivity (4:39)
Day 20: Block Your Time and Get More Done — Productivity (5:29)
Daily-Business Strategy
Day 21: Understand How a Business Really Works — Business Strategy (10:58)
Day 22: Keep Your Overhead Down — Business Strategy (5:18)
Day 23: Make and Sell the Right Products — Business Strategy (5:01)
Day 24: Prioritize Marketing — Business Strategy (5:33)
Day 25: Run a Sales System — Business Strategy (5:22)
Day 26: Protect Cash Flow — Business Strategy (6:26)
Daily-Messaging
Day 27: Use Story to Engage Customers — Messaging (10:36)
Day 28: Position Your Customer as the Hero — Messaging (4:47)
Day 29: Talk About Your Customer's Problem — Messaging (4:34)
Day 30: Create a Clear Call to Action — Messaging (5:25)
Day 31: Define the Stakes and Create Urgency — Messaging (4:33)
Daily-Marketing
Day 32: Understand a Sales Funnel — Marketing (6:31)
Day 33: Write a One-Liner That Generates Sales — Marketing (8:49)
Day 34: Wire-Frame an Effective Website — Marketing (5:27)
Day 35: Collect Email Addresses — Marketing (5:58)
Day 36: Email Your Customers — Marketing (9:07)
Daily-Communication
Day 37: Give a Great Presentation — Communication (9:07)
Day 38: Create Subpoints in Your Presentation — Communication (5:40)
Day 39: Foreshadow a Climactic Scene — Communication (5:12)
Day 40: Challenge the Audience to Take Action — Communication (4:20)
Day 41: Determine the Theme of Your Presentation — Communication (6:15)
Daily-Sales
Day 42: Qualify the Lead — Sales (6:14)
Day 43: Invite Customers into a Story — Sales (6:02)
Day 44: Repeat Your Talking Points — Sales (5:51)
Day 45: Create a Great Proposal — Sales (4:07)
Day 46: How to Close the Sale — Sales (5:07)
Daily-Negotiation
Day 47: Two Types of Negotiations — Negotiation (8:18)
Day 48: Go Below the Line — Negotiation (3:07)
Day 49: Make the Initial Offer — Negotiation (4:31)
Day 50: Don't Get Emotionally Hooked — Negotiation (5:11)
Daily-Management
Day 51: Establish Clear Priorities — Management (10:41)
Day 52: Identify Key Performance Indicators — Management (3:59)
Day 53: Create Streamlined Processes — Management (3:34)
Day 54: Give Valuable Feedback — Management (5:27)
Day 55: Be More Than a Cheerleader, Be a Coach — Management (5:53)
Daily-Execution
Day 56: Hold a Launch Meeting — Execution (7:15)
Day 57: Instill the One-Pager — Execution (2:54)
Day 58: Hold Weekly Speed Checks — Execution (4:45)
Day 59: Keep Score — Execution (3:42)
Day 60: Celebrate Your Team's Victories — Execution (7:31)
Daily-Conclusion
Conclusion: You Are Now a Value-Driven Professional (2:00)
Messaging-Core Concepts
Core Concepts
Introduction (4:01)
The Importance of a Clear Story (15:25)
How Clear is Your Message (2:48)
How Story Works (12:44)
Help Customers Solve Their Problems (3:37)
Story in Major Motion Films (6:35)
Blockbuster Marketing (2:25)
How Major Brands Use Story (13:35)
Creating Your BrandScript (5:24)
Creating a BrandScript for nonprofits (4:52)
Knowledge Check: Core Concepts
Messaging-Module 1
Module 1
Defining an Aspirational Identity (10:04)
Brainstorm: Aspirational Identity (6:23)
A Character (5:50)
Major Thought Checklist: Character (4:54)
Knowledge Check: Character
Messaging-Module 2
Module 2
With a Problem (11:23)
Major Though Checklist: Problem (6:36)
Knowledge Check: Problem
Messaging-Module 3
Module 3
Meets a Guide (8:33)
Major Thought Checklist: Guide (5:37)
Knowledge Check: Guide
Messaging-Module 4
Module 4
Who Gives Them a Plan (8:29)
Major Thought Checklist: Plan (4:52)
Knowledge Check: Plan
Messaging-Module 5
Module 5
And Calls Them to Action (12:35)
Major Thought Checklist: Call to Action (5:23)
Knowledge Check: Call to Action
Messaging-Module 6
Module 6
That Helps Them Avoid Failure (7:14)
Major Thought Checklist: Failure (2:51)
Knowledge Check: Failure
Messaging-Module 7
Module 7
And Ends in a Success (6:07)
Major Thought Checklist: Success (3:36)
Knowledge Check: Success
Messaging-Execution
Execution
Putting it All Together (7:11)
Executing Your BrandScript (4:19)
Knowledge Check: Execution
Strategy-Introduction
Resources
The Operating System Your Business Has Been Missing (10:27)
Your Business Runs Like an Airplane (10:50)
Knowledge Check: Introduction
Strategy-Cockpit
The Cockpit: Leadership (10:54)
Clarify Your Personal Mission (5:34)
Clarify Your Business Mission (7:02)
Create a Digital Dashboard (7:48)
Become a Great Communicator (5:39)
Understand How to Manage Talent (3:06)
Install a Process for Talent Development (3:48)
Install a Management and Execution Framework (5:11)
Knowledge Check: Cockpit
Strategy-Right Engine
The Right Engine: Marketing (3:05)
Clarify Your Message (5:27)
Create a Sales Funnel (5:26)
Knowledge Check: Right Engine
Strategy-Left Engine
The Left Engine: Sales (2:03)
Develop Your Sales Team and Process (10:22)
Streamline the Sales Administration Process (6:00)
Knowledge Check: Left Engine
Strategy-Wings
The Wings: Products (8:56)
Assess the Profitability of Your Products (8:56)
Assess the Possibility of New Product Development (5:56)
Install a Process for New Product Development (10:37)
Install a Customer Service Process that Delivers an Effortless Experience and Reduces Refunds (7:51)
Improve Your Customer Journey (4:15)
Knowledge Check: Wings
Strategy-Body
The Body: Overhead (2:40)
Trim Overhead Wherever You Can (9:32)
How to Grow Your Company Without Increasing Overhead (5:45)
Knowledge Check: Body
Strategy-Fuel Tanks
The Fuel Tanks: Cash Flow (1:57)
Install a Revenue Director (8:13)
Know the Real Story the Numbers Are Telling (3:44)
Manage Your Checking Accounts and Protect Your Cash (20:34)
Create a Compensation Package for Each Team Member (10:28)
Knowledge Check: Fuel Tanks
Strategy-Outro
Final Thoughts (3:15)
Post-Test
Post-Test
Putting It All Together: The Entire LeadTech Campaign
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