Business Made Simple
Your Instructor
Russell Michalak
Russell Michalak, MLIS is the Director of Library & Archives at Goldey-Beacom College.
Course Curriculum
Pre-Test
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Emotional IQ-Introduction
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Emotional IQ-Type 8
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Emotional IQ-Type 9
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Emotional IQ-Type 1
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Emotional IQ-Type 2
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Emotional IQ-Type 3
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Emotional IQ-Type 4
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Emotional IQ-Type 5
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Emotional IQ-Type 6
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Emotional IQ-Type 7
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Emotional IQ-Outro
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Proposals-Introduction
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Proposals-Module 1
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Proposals-Module 2
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Proposals-Module 3
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Proposals-Module 4
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Proposals-Module 5
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Proposals-Module 6
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Proposals-Module 7
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Proposals-Outro
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Negotiation-Introduction
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Negotiation-Module 1
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Negotiation-Module 2
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Negotiation-Module 3
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Negotiation-Module 4
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Negotiation-Module 5
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Negotiation-Module 6
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Negotiation-Outro
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Communication-Introduction
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Communication-Module 1
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Communication-Module 2
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Communication-Module 3
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Communication-Module 4
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Communication-Module 5
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Communication-Module 6
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Communication-Module 7
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Communication-Module 8
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Leadership-Introduction
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Leadership-Module 1
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Leadership-Module 2
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Leadership-Module 3
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Leadership-Module 4
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Leadership-Module 5
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Leadership-Examples
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Productivity-Module 1
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Productivity-Module 2
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Productivity-Module 3
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Productivity-Module 4
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Marketing-Introduction
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Marketing-Module 1
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Marketing-Module 2
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Marketing-Module 3
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Marketing-Module 4
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Marketing-Module 5
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Marketing-Execution
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Daily-Introduction
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Daily-Character
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StartDay 1: See Yourself as an Economic Product on the Open Market — Character (6:55)
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StartDay 2: See Yourself as a Hero, Not a Victim — Character (7:26)
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StartDay 3: Know How to De-escalate Drama — Character (6:15)
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StartDay 4: Accept Feedback as a Gift — Character (4:41)
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StartDay 5: Know the Right Way to Engage Conflict — Character (9:10)
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StartDay 6: Long to Be Trusted and Respected More Than Liked — Character (4:15)
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StartDay 7: Have a Bias Toward Action — Character (4:35)
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StartDay 8: Do Not Choose to Be Confused — Character (4:48)
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StartDay 9: Be Relentlessly Optimistic — Character (7:23)
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StartDay 10: Have a Growth Mindset — Character (5:56)
Daily-Leadership
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StartDay 11: Write a Good Mission Statement — Leadership (9:32)
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StartDay 12: Define Key Characteristics — Leadership (5:59)
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StartDay 13: Determine Critical Actions — Leadership (4:45)
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StartDay 14: Tell a Great Story — Leadership (6:02)
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StartDay 15: Define Your Theme and Your "Why" — Leadership (5:16)
Daily-Productivity
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StartDay 16: Make Wise Daily Decisions — Productivity (4:48)
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StartDay 17: Prioritize Your Primary Tasks — Productivity (7:52)
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StartDay 18: Maximize Your "Power Hours" — Productivity (3:21)
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StartDay 19: Say "No" to Distractions — Productivity (4:39)
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StartDay 20: Block Your Time and Get More Done — Productivity (5:29)
Daily-Business Strategy
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StartDay 21: Understand How a Business Really Works — Business Strategy (10:58)
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StartDay 22: Keep Your Overhead Down — Business Strategy (5:18)
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StartDay 23: Make and Sell the Right Products — Business Strategy (5:01)
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StartDay 24: Prioritize Marketing — Business Strategy (5:33)
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StartDay 25: Run a Sales System — Business Strategy (5:22)
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StartDay 26: Protect Cash Flow — Business Strategy (6:26)
Daily-Messaging
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StartDay 27: Use Story to Engage Customers — Messaging (10:36)
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StartDay 28: Position Your Customer as the Hero — Messaging (4:47)
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StartDay 29: Talk About Your Customer's Problem — Messaging (4:34)
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StartDay 30: Create a Clear Call to Action — Messaging (5:25)
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StartDay 31: Define the Stakes and Create Urgency — Messaging (4:33)
Daily-Marketing
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StartDay 32: Understand a Sales Funnel — Marketing (6:31)
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StartDay 33: Write a One-Liner That Generates Sales — Marketing (8:49)
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StartDay 34: Wire-Frame an Effective Website — Marketing (5:27)
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StartDay 35: Collect Email Addresses — Marketing (5:58)
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StartDay 36: Email Your Customers — Marketing (9:07)
Daily-Communication
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StartDay 37: Give a Great Presentation — Communication (9:07)
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StartDay 38: Create Subpoints in Your Presentation — Communication (5:40)
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StartDay 39: Foreshadow a Climactic Scene — Communication (5:12)
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StartDay 40: Challenge the Audience to Take Action — Communication (4:20)
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StartDay 41: Determine the Theme of Your Presentation — Communication (6:15)
Daily-Sales
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Daily-Negotiation
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Daily-Management
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StartDay 51: Establish Clear Priorities — Management (10:41)
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StartDay 52: Identify Key Performance Indicators — Management (3:59)
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StartDay 53: Create Streamlined Processes — Management (3:34)
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StartDay 54: Give Valuable Feedback — Management (5:27)
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StartDay 55: Be More Than a Cheerleader, Be a Coach — Management (5:53)
Daily-Execution
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Daily-Conclusion
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Messaging-Core Concepts
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StartCore Concepts
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StartIntroduction (4:01)
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StartThe Importance of a Clear Story (15:25)
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StartHow Clear is Your Message (2:48)
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StartHow Story Works (12:44)
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StartHelp Customers Solve Their Problems (3:37)
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StartStory in Major Motion Films (6:35)
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StartBlockbuster Marketing (2:25)
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StartHow Major Brands Use Story (13:35)
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StartCreating Your BrandScript (5:24)
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StartCreating a BrandScript for nonprofits (4:52)
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StartKnowledge Check: Core Concepts
Messaging-Module 1
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Messaging-Module 2
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Messaging-Module 3
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Messaging-Module 4
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Messaging-Module 5
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Messaging-Module 6
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Messaging-Module 7
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Messaging-Execution
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Strategy-Introduction
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Strategy-Cockpit
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StartThe Cockpit: Leadership (10:54)
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StartClarify Your Personal Mission (5:34)
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StartClarify Your Business Mission (7:02)
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StartCreate a Digital Dashboard (7:48)
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StartBecome a Great Communicator (5:39)
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StartUnderstand How to Manage Talent (3:06)
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StartInstall a Process for Talent Development (3:48)
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StartInstall a Management and Execution Framework (5:11)
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StartKnowledge Check: Cockpit
Strategy-Right Engine
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Strategy-Left Engine
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Strategy-Wings
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StartThe Wings: Products (8:56)
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StartAssess the Profitability of Your Products (8:56)
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StartAssess the Possibility of New Product Development (5:56)
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StartInstall a Process for New Product Development (10:37)
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StartInstall a Customer Service Process that Delivers an Effortless Experience and Reduces Refunds (7:51)
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StartImprove Your Customer Journey (4:15)
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StartKnowledge Check: Wings
Strategy-Body
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Strategy-Fuel Tanks
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StartThe Fuel Tanks: Cash Flow (1:57)
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StartInstall a Revenue Director (8:13)
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StartKnow the Real Story the Numbers Are Telling (3:44)
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StartManage Your Checking Accounts and Protect Your Cash (20:34)
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StartCreate a Compensation Package for Each Team Member (10:28)
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StartKnowledge Check: Fuel Tanks
Strategy-Outro
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Post-Test
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Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.